Boxing clever: Studio re-invents the wine box

03 : 11 : 2013 Food : Geometric : South Korea

South Korea – They said it could never be done. But South Korean design studio Minimalist has created a classy wine box.

Minimalist’s lightweight, durable paper packaging for wine, Vin Grâce, is folded to resemble a cut diamond. It contains a built-in pourer and comes with a cork so that its contents can be resealed.

‘We tried to differentiate our design from the current wine design trends that normally feature an old château or vineyards, and yet avoid the stereotypical cheap image that general box wine has,’ says Minimalist creative director Wonchan Lee.

‘It’s smart, appropriate and mirrors the accessibility of wine these days,’ says David Helps, head of 3D and innovation at packaging consultancy Design Bridge. ‘It may even have a sustainable edge in terms of reduction of [carbon] footprint: less energy to create, lower transport weight so less fuel used and – Heaven forbid – less food waste through breakages.’

For more on the future of drinks packaging, look out for our Food Futures report, coming soon to The Future Laboratory shop.