Wines for you: Website finds the perfect bottle

Beginners take a taste test to establish what kind of wine they like. Questions range from what kind of flavours they like – earthy, sour or bitter – to their drinking habits. The results provide six wine recommendations that will come in a box, delivered each month. Should the experts be wrong and the wine is not to your taste, you can simply ask for another one at no extra charge.

‘We believe that choosing the right wine should not be a painstaking enterprise or an insecure moment,’ says the website. ‘Wine is here to complement you on life. What’s most important? Wine that’s you.’

Winecast is an example of how wine retailing is changing, focusing more on personalisation and making wine more accessible. For more, read our Alcoholic Drinks Market report.