Pick your side: The battle of XX v XY

21.10.2013 LS:N Global : Identity : Trend Briefing

London – LS:N Global has presented its most titillating Trend Briefing to date – XX v XY – to a packed house of delegates from all sectors of the lifestyle industries.

The Future Laboratory and LS:N Global introduced the audience to the Athena Woman and the Re-con Man. Focusing on 21st-century shifts in gender roles, the team examined how the rise of women has affected male norms, and how both sexes are renegotiating their identities. The team profiled the Athena Woman, who is strong, wise and entrepreneurial, and the reconfigured, reconstituted Re-con Man, who is recasting his masculinity in response to the female uprising.

Audiences watched as the Athena Woman and Re-con Man battled it out on stage, and were left to decide who reigns victorious.

For more information on LS:N Global events and to discuss LS:N Global membership rates for individuals, divisions, companies, corporations or global planning, strategy or innovation teams call LS:N Global Sales on +44 (0) 20 7186 0776.

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