Austin, Texas – More and more women are going to work by bicycle, but it presents a dilemma when picking an outfit in the morning. Christiana Guzman, the creator of the Chamois Panties, has a developed a solution – a line of padded underwear for women cyclists.
The vintage-look underwear is lined with a foam padding known as chamois to provide comfort while riding without having to sacrifice style. Riders can wear the pants under any non-cycling clothing, to go easily from bike to destination without having to change clothes.
There is a rising awareness of health and fitness, and women are increasingly looking for sportswear that lets them sweat while looking good. For more, see our Body Temples macrotrend, and if you want to learn about the new approach to fitness by both sexes, book a place at XX v XY, our Autumn/Winter 2013 Trend Briefing.