Paper work: Emblematic packaging for a cocktail

22 : 07 : 2013 Wine : Premade Cocktails : Elderflower

Vienna – Design duo Adronauts has created the visual identity for the Materie pre-mixed cocktail, a blend of wine, elderflower and Argentinian tea mate.

The Materie packaging includes a striking black and white paper wrapper around the bottle featuring an ornate pattern with emblems that are instantly recognisable rather than relying on words and typography. When the drinker folds back the paper cover, the same symbols are revealed on the bottle, but in different shapes.

This is a well-considered packaging design that uses the impact of emblems to create a self-assured and definite design. For more on how your brand can make use of this design direction, read our Emblematic micro Inspire.

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