Starter's orders: Sport-friendly bodycare launched

26 : 05 : 2013 Sport : Bodycare : Athletes

London – A group of four amateur marathon runners has launched Fisix, a Spanish line of unisex bodycare products designed specifically for athletes.

The collection includes warming and cooling gels, sunscreen, hair and body shampoo and hydrating balm. Fisix groups its products into three categories catering for different stages of physical activity, from warm up to cool down. The natural plant-based ingredients are tailored to the needs of the active body, with vanilla to stimulate the nervous system, green algae and aloe to moisturise the skin and analgesic salicylic acid, eucalyptus and camphor to soothe tired muscles.

The packaging, created by design studio Mucho, draws on the geometries of sporting fields to differentiate the products. The pastel colour scheme and classic typography give the products a luxe, gender-neutral feel.

The brand will appeal to luxury consumers seeking a sophisticated and tailored fitness experience. 

For more about the emerging convergence of beauty and sport, book a place at our Beauty Futures Forum on 26 September.

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