Not The Same by The Tanlines, OK Focus Not The Same by The Tanlines, OK Focus
Not The Same by The Tanlines, OK Focus Not The Same by The Tanlines, OK Focus
Not The Same by The Tanlines, OK Focus Not The Same by The Tanlines, OK Focus

Interactive video: OK Focus in musical experiment

18 : 02 : 2013 Interactive : Tanlines : OK Focus

New York – Creative web agency OK Focus, based in New York, has embarked on another experimental venture with its latest project, an alpha channel video for Tanlines track Not the Same.

A site was developed to accompany Tanlines’ directed music video that enables users to interact with the music, dragging and dropping the musicians into the scene and positioning them as they like.

By navigating the toolbar, users can also add and delete performers, turn their instruments on and off, resize the musicians, layer music using the layer tools, and change the background to anything from the Grand Canyon to Stonehenge.

With graphics that hark back to the early days of computers and a Photoshop-like template with a toolbar, OK Focus is experimenting with existing designs and interfaces, continuing its modernist approach to technology.

For more on OK Focus and what the agency can do for your brand, read our Portfolio feature.

Discover More Daily Signals
Fred Again builds emotional aftercare into live shows

Daily Signals

Fred Again builds emotional aftercare into live shows

British musician and producer Fred Again is rethinking post-concert care. In a recent Instagram post, the musician reflected on the abrupt ending o...
Live Music : Hospitality : Social Wellness
Stat: Health concerns are driving food choice in Asia Pacific

Daily Signals

Stat: Health concerns are driving food choice in Asia Pacific

New data from PWC’s annual Voice of the Consumer survey reveals that 38% of APAC consumers will switch brands for health benefits, trailing only be...
Health : Food : Statistic
Absolut and Tabasco tap into fast-growing demand for spicy spirits

Daily Signals

Absolut and Tabasco tap into fast-growing demand for spicy spirits

Absolut Vodka and Tabasco are turning up the heat on brand collaboration, unveiling a vodka infused with the hot sauce brand’s signature pepper fla...
Drinks : Food : Flavour
Mongolia brings ancient dress systems to the Winter Olympics

Daily Signals

Mongolia brings ancient dress systems to the Winter Olympics

Mongolia has unveiled the ceremonial and casual outfits for its team at the Milano-Cortina 2026 Winter Olympic Games, using the global sporting sta...
Sport : Fashion : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues and ideas we’re all talking about. This week, foresight content manager Alison ...
China : Lunar New Year : Foresight Friday
Stat: Gen Z switches off the news feed

Daily Signals

Stat: Gen Z switches off the news feed

New research from Adobe Express points to a shift in how information is accessed in the UK. Just 8% of Gen Z adults consume news content, according...
Media : Technology : Statistic
Can mixed-reality theatre re-invent the stage?

Daily Signals

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre : Media : Entertainment
Prada excavates the past to shape menswear’s future

Daily Signals

Prada excavates the past to shape menswear’s future

Raf Simons and Miuccia Prada’s autumn/winter 2026 menswear collection presented at Fondazione Prada in Milan, Italy, was an exercise in layered arc...
Fashion : Luxury : Society
Stat: Youth employment anxiety rises as AI threatens entry-level roles

Daily Signals

Stat: Youth employment anxiety rises as AI threatens entry-level roles

A growing majority of young people in the UK are entering work with deep anxiety about their career prospects, according to new research from the K...
Workplace : Society : Statistic
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN