Not The Same by The Tanlines, OK Focus Not The Same by The Tanlines, OK Focus
Not The Same by The Tanlines, OK Focus Not The Same by The Tanlines, OK Focus
Not The Same by The Tanlines, OK Focus Not The Same by The Tanlines, OK Focus

Interactive video: OK Focus in musical experiment

18 : 02 : 2013 Interactive : Tanlines : OK Focus

New York – Creative web agency OK Focus, based in New York, has embarked on another experimental venture with its latest project, an alpha channel video for Tanlines track Not the Same.

A site was developed to accompany Tanlines’ directed music video that enables users to interact with the music, dragging and dropping the musicians into the scene and positioning them as they like.

By navigating the toolbar, users can also add and delete performers, turn their instruments on and off, resize the musicians, layer music using the layer tools, and change the background to anything from the Grand Canyon to Stonehenge.

With graphics that hark back to the early days of computers and a Photoshop-like template with a toolbar, OK Focus is experimenting with existing designs and interfaces, continuing its modernist approach to technology.

For more on OK Focus and what the agency can do for your brand, read our Portfolio feature.

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