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Wheeler dealer: Clean break for used car sales
Japan – Studio Process5 has designed a second-hand car showroom in Japan called Step Motors.
But instead of a typical second-hand look, Process5 has given Step Motors a contemporary, clean interior that is more like a luxury car dealership.
By giving the showroom a boutique feel, Process5 aims to entice consumers who are often reluctant to go into charity shops or second-hand stores to come inside, thus changing perceptions of second-hand buying.
For more on seeking value through second-hand buying, read our Second Hand Shoppers microtrend.
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