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Star man: Interactive video is out of this world
International – Digital production agency B-Reel and Google have created an interactive music video for smartphones and tablet devices to promote the latest album by soul musician Bobby Womack.
The Bravest Man in The Universe depicts a lone space explorer on his return to Earth. As he floats through space, the viewer can interact with the planets he encounters, create black holes and explode asteroids.
Immersive experiences such as interactive music videos are a great way for brands and musicians to engage with fans and consumers. Read LS:N Global’s Future of Music macrotrend to see the other trends that are changing the way consumers buy, listen to and create music.
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