Joyn in: Talking sense about social networks

02.05.2012 Network Evening : Consumer Insight : Marketing

London – Mat Bickley, founder of digital marketing agency JOYN, explained how brands can use social media to establish and maintain meaningful connections with consumers at LS:N Global’s Youth Networking Evening on 18 April.

Working with lifestyle brands including Paul Smith and Whistles, JOYN uses social media analysis as a starting point to gather consumer insight on which to base brand initiatives and planning.

Bickley explained that numerical analysis, how many fans a brand has, is ‘old-world thinking’, and that brands should instead harness the human element of social media, the conversations, and use them as ‘a sense check’.

For information on forthcoming LS:N Global events, contact Alena Joyette. Visit LS:N Global’s Seed section to see the other guest speakers from the Youth Network Evening in conversation with LS:N Global editor James Wallman.

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