Pure genius: Bottle taps into green concerns

13 : 02 : 2012 Bottle : Tap : Purify

London – Design company Black + Blum has created a bottle that mineralises tap water and absorbs the chlorine in it using a stick of carbon.

Eau Good by Black and Blum Eau Good by Black and Blum
Eau Good by Black and Blum Eau Good by Black and Blum
Eau Good by Black and Blum Eau Good by Black and Blum

The carbon stick works by purifying the water. The technique comes from Japan, says Black + Blum co-founder Martin Blum: ‘We combined European-style bottle design with Eastern techniques to create this product,’ says Blum. ‘The idea was to make something that is not put straight back into the waste system as soon as we’re finished with it.’

Smart brands are increasingly mindful of eco concerns in product packaging. For more on how people are increasingly concerned with environmental footprints, read our Footprint Futures microtrend. For more on how consumers are responding to conscientious companies in packaging design, read our Packaging Futures report, coming soon to The Future Laboratory online shop.

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