Catalina Fernandez by Anagram Studio, Mexico Catalina Fernandez by Anagram Studio, Mexico
Catalina Fernandez by Anagram Studio, Mexico Catalina Fernandez by Anagram Studio, Mexico
Catalina Fernandez by Anagram Studio, Mexico Catalina Fernandez by Anagram Studio, Mexico

Flour power: New bakery look is a piece of cake

08 : 02 : 2012 Branding : Flooring : Anagrama

San Pedro, Mexico – Design studio Anagrama has created a brand identity for pastry boutique Catalina Fernández, which gives the store and the packaging a clean, sophisticated image.

The shop’s interior has a stark art gallery or warehouse feel, featuring factory-style props such as bags of sugar and yeast. The components of the shop stand out from white brick walls and enamel flooring.

This is a great example of a designer marking out a new aesthetic for bakeries. For more on how designers are conveying luxury with softer materials, read our Tactile Purity design direction.

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