What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Tokyo – Japanese retailer Muji has created a series of emergency kits as part of its latest campaign, Itsumo, Moshimo (Whenever, Whatever), offering products for a number of emergency scenarios.
Each unique kit contains items such as instant rice, shirts, gloves, water and small change. Muji has crowd-sourced the contents of the bags through Facebook and Twitter, asking people for suggestions.
This is a compelling marketing campaign, which taps into people’s concerns following the Fukishima disaster. For more about how brands can stay afloat during uncertain times, read our Anarconomy Decade toolkit.