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Muji emergency kit
Muji emergency kit
Muji emergency kit
Be prepared: Muji kits cater for crisis
Tokyo – Japanese retailer Muji has created a series of emergency kits as part of its latest campaign, Itsumo, Moshimo (Whenever, Whatever), offering products for a number of emergency scenarios.
Each unique kit contains items such as instant rice, shirts, gloves, water and small change. Muji has crowd-sourced the contents of the bags through Facebook and Twitter, asking people for suggestions.
This is a compelling marketing campaign, which taps into people’s concerns following the Fukishima disaster. For more about how brands can stay afloat during uncertain times, read our Anarconomy Decade toolkit.
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