A OK : Band releases interactive video

Chicago – American rock band, OK Go, has released an interactive video in collaboration with Google Chrome and the modern dance company, Pilobolus.

It enables viewers to control dance moves so they can spell out their own messages. The project uses 12 separate windows to create a kaleidoscope of dancers. At the beginning of the experience, users are invited to type a message, which is incorporated into the dance at the end of the video.

OK Go singer Damian Kulash said: ‘We were trying to make something that lives in the world of dance, music video and digital space, but isn’t confined to any of those spaces alone.’

Fore more information on interactive new media see our Future Media Landscapes report.