Stockholm – One of a Tee is a new online Swedish sportswear shop that gives customers the exclusive rights to wear a T-shirt in a particular area.
The site’s online database makes it impossible to sell two identical designs in a single region. A new American Apparel T-shirt is designed every six weeks and shipped out to one person per continent, one per country, one per city or just one in a million.
One of a Tee guarantees it will never sell more than one T-shirt per million inhabitants in the world. Prices range from $25 to $400.
Brands are increasingly thinking of new innovative ways to make products. Read more in our Anarconomy Decade macro trend.