Fun fare: Ikea shows simple Art of Cooking

Stockholm – Furniture retailer Ikea is again showing its customers how food preparation can be done simply and stylishly through its Art of Cooking videos.

After the success of its Hembakat är Bäst cookbook, the company has now released videos with the same clean visual language, shot by photographer Carl Kleiner. In one, viewers learn how to make sushi with the help of Ikea products, and in another how to chop carrots efficiently and how to separate eggs.

This is a great example of how lean graphics can help consumers to better understand the product.