London – Advertising agency Wieden+Kennedy has created a machine that enables its staff to distribute ‘good spam’.
The Manipulator 2000, otherwise known as Spam Machine, is now on display in the agency’s Hanbury Street window. Staff are encouraged to record inspirational images, which are then automatically sent to the entire W+K team via email, as well as being displayed on a dedicated tumblr page.
The idea behind the project is to help share work, inspiration and ideas across the growing company. ‘In a small agency, you get to see what everyone is doing – you see stuff on the walls and make comments and suggestions directly to the project team,’ the team behind the project explains. ‘When an agency grows to 200-plus, you tend to lose this – project teams work in relative isolation and you don’t get the cross-fertilisation of work and ideas that can be so valuable.’
This is a great example of how a company is creating innovative methods for sharing ideas. For more examples, look out for our forthcoming Anarconomy Decade report, as part of the Spring Trend Briefing.