Stijlinstituut walkthrough at Heimtextil Stijlinstituut walkthrough at Heimtextil
Stijlinstituut walkthrough at Heimtextil Stijlinstituut walkthrough at Heimtextil
Stijlinstituut walkthrough at Heimtextil Stijlinstituut walkthrough at Heimtextil
Stijlinstituut walkthrough at Heimtextil Stijlinstituut walkthrough at Heimtextil

Welcome to Utopia: The way to sustainability

13 : 01 : 2011 Sustainability : Heimtextil : Frankfurt

Frankfurt – In a reminder of the importance of sustainability and ethics, Anne Marie Commandeur and Arie Vervelde of stijlinstituut Amsterdam have curated an optimistic and experiential walkthrough at Heimtextil in hall 11.1, stands D11–D31, called Green Exhibition – Welcome to Utopia.

‘The general colour palette is a very sober and basic white, cream and beige,’ Commandeur tells LS:N Global. ‘And when it’s not the colours are green, orange and brown, which is very 70s and 80s.’ The familiarity of the colour palette hints at nostalgia. ‘People feel for natural products,’ says Commandeur.

The challenge when sourcing the sustainable textiles was that everything had to be certified. Commandeur observes how companies claim they have transparency, but very few meet the standards. ‘Brands will soon be forced to be more transparent,’ believes Commandeur. ‘They will realise consumers are more aware of the environment and that it costs less to go green.’

For more examples of how designers are coming up with sustainable solutions, read our Prohibition Culture report.

LS:N Global’s Emma Chiu is attending the Heimtextil exhibition in Frankfurt and will be reporting on the show throughout the week.

Discover More Daily Signals
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN