Loewe’s Seoul store unveils artistic homage to craft and design

South Korea – Loewe has unveiled its first Casa Loewe store in South Korea, located in Gangnam district. The Spanish fashion house has transformed the space into an art collectors’ haven, where fashion, art and craftsmanship converge. The store’s striking exterior features a monolithic façade covered in handmade ceramic tiles from Spain, presented in a rich green hue that harmonises with the surrounding urban environment.

Inside, the store is a tribute to Loewe’s rich craft heritage. The centrepiece is a multilevel bamboo sculpture by Japanese artist Tanabe Chikuunsai IV, which rises from the ground floor’s central atrium to the first floor, resembling intertwining tree trunks. This installation is complemented by a delicate basket woven entirely from horse hair by Dahye Jeong, the 2022 winner of the Loewe Foundation Craft Prize.

The interior design further enhances the gallery-like atmosphere, with furniture crafted from materials such as custom felt, black walnut and canvas. Loewe’s Seoul store not only showcases fashion but also positions itself as a cultural space where art and craftsmanship are celebrated in tandem. This aligns with our findings in Five Luxury Brands Recrafting Heritage In-Store.