Intuit Dome’s Halo Board is set to revolutionise the fan experience

US – Los Angeles basketball team the LA Clippers is unveiling a final sneak peek into its new £1.55bn ($2bn, €1.84bn) venue, the Intuit Dome, ahead of the grand opening on 15 August. Central to this state-of-the-art facility in Inglewood, California, is the Halo Board, a groundbreaking 4K LED screen that promises to transform the fan experience.

The Halo Board, described as the ‘beating heart’ of the Clippers’ new home by team owner Steve Ballmer, is an immense double-sided, continuous wraparound screen spanning 44,000 square feet (source: Fast Company). With more than 233m LEDs and a screen canvas equivalent to more than 3,592 60-inch tvs, the screen is designed to immerse fans in the game like never before.

Pop star Bruno Mars will inaugurate the venue with back-to-back concerts, followed by performances from Olivia Rodrigo and Usher, before the Clippers take to the court for the NBA season in October. Ballmer envisions the Halo Board enhancing the fan experience with detailed play flows, innovative statistical displays and multiple replay angles during crucial game moments.

In addition to its impressive technical capabilities, the board includes interactive features such as games, social media feeds and fan prompts. This aligns with our findings in Innovation Debrief 2024–2025, in which we explore the innovations pushing entertainment into the phygital realm.