Italy – Design consultancy Morrama has partnered with Italian luggage brand Phoenix to introduce the Tela range. Launching in June 2024, the three pastel-coloured, minimalist suitcases are designed with sustainability, durability and aesthetics in mind.
The Tela range embodies four core principles: design for disassembly, circularity, modularity and desire. The shell is made from aerospace-grade polycarbonate, with 30% recycled materials. Inside, the traditional textile cover is removed to reduce materials and increase packing space. All components, including wheels and handles, are easily replaceable with a screwdriver. Additionally, Phoenix offers a take-back scheme to repair and recycle old suitcases, promoting a circular lifecycle.
Each suitcase features a blank front, intended as a canvas for personalisation. ‘We kept the front face of the suitcase free from distractions. Every bump, scratch and sticker is a travel memory,’ explains Jo Barnard, founder and CEO of Morrama. ‘The design also serves as a blank slate for future artist collaborations.’
The Tela collection represents a step towards sustainable travel accessories, blending thoughtful design with environmental responsibility by focusing on disassembly and modularity.
Strategic opportunity
Brands can capitalise on the growing demand for sustainable travel products by integrating modular features that enhance both usability and environmental impact