Lovehoney champions senior sexual health with Queen Bees initiative

Global – Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.

Playfully given the title of Queen Bees, the experts will help the brand dismantle the stigmas surrounding sex during the golden years by offering advice on issues such as libido changes and body confidence.

Joining Lovehoney’s existing panel of paid sex and relationship advisers, Queen Bees must be 66 or older. Each sexpert will become a Lovehoney media spokesperson and star in a short film answering the nation’s burning questions about sex in later life.

Despite often being overlooked by sexual wellness brands, our Boomers Now and Next: From Ageing to Becoming macrotrend report revealed how Boomer Bedrockers are a surprisingly sexually active and adventurous demographic. Lovehoney’s Queen Bees will help the brand tap into this largely underserved market.