Global – LVMH-owned luxury hospitality group Belmond has teamed up with champagne brand Veuve Clicquot to craft three unique experiences on board iconic trains. Named Solaire Journeys 2024, the series of international railway routes celebrate slow travel and invite travellers to take the time to disconnect as they follow the sun on board legendary trains.
Kicking off in April 2024, the first itinerary is set in Southeast Asia on the iconic Eastern & Oriental Express. This will be followed by a European tour aboard the Venice Simplon-Orient-Express, while the last trip of the series will take passengers to a Latin American adventure on the Hiram Bingham and Andean Explorer. Reflecting Belmond’s responsible travel philosophy, each journey is uniquely shaped by the landscape and culture of its location. The common thread is a celebration of hedonism and art de vivre shared by Belmond and Veuve Clicquot. On the agenda are bespoke gifts, breathtaking views and fine dining, paired with fine champagnes curated by the Cellar Master.
Belmond and Veuve Clicquot’s hedonistic train itineraries align with the revival of locomotive tourism, which we explore in Rail Travel Re-ignited.
Strategic opportunity
The co-crafted luxury experiences capitalise on the values and savoir-faire shared by the two brands and their overlapping customer bases. Taking cues from Solaire Journeys, consider how your business can embrace the new era of brand collaborations