United Airlines elevates the in-flight experience with ‘best sleep in the sky’

US – United Airlines has undergone the most extensive revamp of its business class in seven years by offering sustainable products from high-end retailer Saks Fifth Avenue and Therabody products from October 2023.

A recent survey conducted by the airline revealed that sleep is a top priority for international travellers – 61% of them select flights with sleep quality in mind. Sleep even trumps wifi access, with 66% of respondents prioritising sleep over internet connectivity and 74% valuing rest above in-flight entertainment.

New amenity kits on board include high-end face sprays, hand creams, eye serums and cleansing towelettes. Passengers also receive a large pillow, duvet and an extra cool gel pillow from Saks. In addition, a limited-edition recycled plastic day blanket imagined by fashion designer Claude Kameni is available.

The firm also offers a wellness boost by partnering with tech wellness company Therabody. The latter will open Therabody Reset Suites in all United Polaris lounges. These semi-private rooms include Therabody Loungers, Theraguns, RecoveryAir JetBoots and SmartGoggles.

In The Airports Bringing Humanity Back into Travel, we previously analysed how airports are elevating pre-departure wellness, retail and leisure to re-invent themselves.