UK – From the founder of Daylesford farms, The Club by Bamford is a health complex boasting a next-level wellness line-up, from a medical concierge service to red light therapy rooms. The space is intended for wealthy wellness fiends who wish to indulge in a 360-degree wellbeing experience combining health, relaxation and fitness.
The membership, which can cost up to £15,000 ($18,000, €17,000) a year, gives access to a profusion of amenities and niche services and treatments. Think restorative sub-zero cryotherapy chamber, ice plunges, nutritionist-vetted nibbles or the Free Range Farm Fitness training, an outdoor workout comprising tyre-flipping, rope-climbing and log-lifting. The luxury club has partnered with medical concierge service Effect Doctors to provide on-site science-led wellness services in a spa-like space. Members are offered a doctor-led full body and blood analysis, IV drips and intramuscular boosters.
This super-luxe members’ club signals that the future of wellness is holistic and focuses on longevity-boosting, with medical-grade services performed in a luxurious environment.
Strategic opportunity
Spaces like The Club by Bamford, where like-minded members gather, is an opportunity for businesses to tap into the in-house community to introduce a targeted service or product