UK – Inspired by fertility-tracking apps, multi-disciplinary design agency Morrama and its research arm Morrama Labs just launched Luma, a smartwatch app that collects data from someone going through the menopause. The company will use the information to tailor the balance of ingredients in its ‘magic compound’ before 3D-printing it into a monthly batch of pills and shipping the treatment out in sustainable packaging.
Luma tracks physical changes in temperature, heart rate, stress and sleep levels to help assess whether ‘the user has had a particularly tough day’, said founder and creative director of Morrama, Jo Barnard, in a statement. She added: ‘This data capture helps build a much broader picture of a woman’s journey and will help brands identify patterns that can help unlock new ways of managing menopause.’
In Tech-powered Perimenopause, we previously highlighted how the femtech industry is expanding to cater for later life stages, including AI-driven solutions like Luma that will empower individuals with better choice and transparency as they approach the perimenopause.
3D-printed treatments tailored through data capture, AI and machine learning will soon be the new normal in the supplements and medication market. Consider investing in innovative human data collection devices (smart rings, earrings, bracelets, etc) to move away from the oversaturated smartwatch market