Daily Signals 22.12.2022

Signals

DAMES wants women to feel safe in style, China is the first country to trial deepfake regulation and transgender youth are more prone to sleep disorders.

DAMES wants women to feel safe in style

Safe Space collection by DAMES, US
Safe Space collection by DAMES, US
Safe Space collection by DAMES, US

US – New York-based label DAMES has dropped a new collection of clothes and accessories merging street style and street sense, designed to bolster women’s safety thanks to built-in self-defence features.

Founded by domestic violence and sexual assault survivor Mary Katlyn O’Malley, DAMES’s ambition goes beyond apparel, building a community empowering young women to ‘be free, to be cool and to not take any sh-t’.

To that end, the brand’s collection, Safe Space, is a modern-day armour for women, drawing on workwear staple pieces such as holographic elements or reflective fabrics to inspire a feeling of protection and confidence for the wearer. The line also carries wearable self-defence accessories in the shape of a Power Puff Knuckle spike ring with brass, a hyper-whistle, a safety alarm, and a Safety Spike Lipstick with a hidden switch blade.

‘I created DAMES so women could be safe and sexy at the same time,’ explains O’Malley, adding that ultimately, the brand’s socially charged Doom Dressing is denouncing the fact that women have accepted the feeling of being unsafe as being normal.

Strategic opportunity

Like DAMES, can you turn utility into something covetable? Upgrading not-so-sexy self-defence gear into a stylish collection that protects wearers challenges expectations, and flags up very vital and key debates about gender-related violence and abuse

China is the first country to trial deepfake regulation

China – Taking effect as early as January 2023, the Chinese Cyberspace Administration will implement new rules overseeing the use of deepfake, so that China becomes the first country to regulate the technology.

The Administrative Provisions on Deep Synthesis regulation aims to protect Chinese citizens by banning digital voice or image impersonation without consent. Regulators define ‘deep synthesis’ as the use of technologies including deep learning and AR to generate text, images, audio, video or create virtual scenes. With these guidelines, anyone who intends to create a deepfake is compelled to contact the person whose voice or image they plan to use and can only proceed if given consent.

This government initiative comes in the face of growing concerns about harmful AI use cases, such as scams or identity theft. If successful, China’s AI moderation model could be adopted by other countries. As the use of AI is exponentially democratised, whether it is in an AI-verstisement or for AI-powered art, giving people power and control over their image and identity is a key challenge for big tech.

Dutch Invertuals. Visuals by Audrey Large

Strategic opportunity

Businesses which plan to use artificial intelligence need to thoroughly review considerations around consent and copyright to ensure the viability of the project and steer clear from legal quandaries

Stat: Transgender youth are more prone to sleep disorders

The Feel Good Marketplace by Woo, UK The Feel Good Marketplace by Woo, UK

US – A new study has revealed a positive correlation between being transgender or gender non-conforming and the prevalence of sleep disorders in young people, with a concerning number of individuals in that group suffering from poor sleep quality.

In a bid to better understand youth’s sleep health under the lens of gender studies, researchers from the University of Michigan polled over 1.2m young people aged 12–25, of which 2,603 identify as transgender or gender non-conforming. The results are alarming – transgender teens and young adults have been found to be four times more likely to have a sleep disorder than cisgender peers.

An overall suboptimal mental health may contribute to poorer sleep health among LGBTQ+ individuals, as depression and anxiety are known to worsen sleep quality. In addition, researchers suspect that gender-affirming therapy has a positive impact on transgender youth’s sleep health, as it is proved to improve overall mental health and suppress stress factors linked to insomnia.

The study advocates screening and testing this population for sleep disorders to better support them, and stresses the ever-growing importance of the Queer Care Market in addressing LGBTQ+ health challenges.

Strategic opportunity

Businesses in the health and wellness sphere have a responsibility to be inclusive and cater for all types of consumers – do not disregard minorities, the most underserved groups could also be the most in need of wellbeing support

Previous Daily Signals Articles
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
Why the opening of Tramp Health signals the rise of the wellness paradox

Daily Signals

Why the opening of Tramp Health signals the rise of the wellness paradox

London’s renowned private members’ nightclub Tramp is preparing to turn from late-night revelry to longevity culture.
Health And Wellness : Travel And Hospitality : Wellness Paradox
Stat: Canadians join global retreat from alcohol

Daily Signals

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began ...
Drinks : Satistic : Alcohol
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN