Ocado’s sustainable aisle spotlights B Corp brands

UK – The pureplay grocer has launched a dedicated aisle for B Corp-certified suppliers designed to give its customers greener and more sustainable choices.

According to the retailer, the aisle features more than 1,100 products from more than 35 B Corp-certified suppliers, such as Pip & Nut, Alpro, Method, and Teapigs. The move is part of Ocado’s wider commitment to sustainability, which includes achieving carbon neutrality by 2040. To achieve B Corp status, brands must meet some of the highest standards in social and environmental performance.

‘Our B Corp aisle is a really positive step for both our customers and our sustainability efforts,’ says Jo West, head of sustainability at Ocado. ‘We’re delighted to be making greener choices easier for Ocado customers by gathering all these amazing brands that have made a commitment to building a more sustainable future in one easy-to-find place.’

In an age of Post-purpose Brands, consumers are becoming more wary of greenwashing and are seeking certifiably sustainable options.