Bali – Desa Potato Head is uplifting its original hybrid beach club concept with a new hotel and creative village that welcomes both locals and international guests.
Known as Potato Head Studios, it brings together music, art, design, food, wellness and sustainability for a holistic experience that aims to redefine beach destination hospitality. Alongside a 168-room hotel, the 387,500-square-feet complex now features farm-to-table restaurants, a multifunctional gallery and a music recording studio.
It is hoped the space will ignite local creativity as well as offering entertainment and inspiration to guests. Having originally dreamed up the creative campus concept in 2010, Ronald Akili, founder of Potato Head, says: ‘We know the consumer is changing to value experiences over simple transactions, and we believe that villages and communities can create those memorable experiences – especially when they are focused on inspiring creativity, like we’re doing at Desa Potato Head.’
The idea of creating a community living and working from a space all year round is further explored in our recent interview with Claus Sendlinger, founder of Design Hotels.