US – The soft drink company imagines a near future in which creatives find respite with CBD-infused beverages.
Recess’ sparkling waters are infused with cannabidiol (CBD), a non-psychoactive element found in cannabis, as well as adaptogens, which are herbs that help the drinker adapt to stress. The drink comes in fruity flavours that are designed to mask the taste of CBD, including pomegranate hibiscus and blackberry chai.
According to founder Benjamin Witte, Recess was created as an antidote for stress and anxiety that affects the creative community. ‘We are using a CBD beverage to establish a use case for taking a recess,’ he told AdWeek. With pastel-coloured branding, and slogans such as ‘ever drink a LaCroix and wish it did something?’ the drinks are designed to be displayed proudly at the workplace and at home.
For more on the booming market for cannabis-infused beverages, read our microtrend Alternative Intoxication.