Berlin – The design studio has worked with chemical company BASF’s Coating Division on its influential trends book for automotive paints.
The Global Design Tool Kit is an authoritative publication that forecasts the trends in automotive paints in the years ahead. Its creator BASF enlisted Foam Studio to conceptualise these trends. The result was BASF: Keep It Real, a series of images and videos.
The collaboration began with a workshop organised by BASF to discuss automotive trends. Foam then interpreted the findings, translating complex technological ideas into visual narratives. The resulting series aims to visualise what the paint would look like when applied at scale, using abstract shapes and hyper-realism that can be likened to visual ASMR.
Studios are creating new visual narratives around scientific developments that interpret complex ideas in bold, aesthetic ways. For The Future Laboratory’s recent Material Far Futures report, we collaborated with Studio Brasch to visualise what’s next for material innovation.