New York – The luxury house’s latest campaign, The Everything, is a 30-minute teenage sci-fi film.
The film is the directorial debut of the brand’s co-creative director Humberto Leon, and stars well-known names in cinema such as Milla Jovovich and Spike Jonze. While doubling as an ad for the brand’s latest collection, The Everything takes the concept of a fashion film to the next level, offering a full narrative that follows a clutch of teenage siblings with supernatural powers.
Kenzo’s campaigns are known for their often surrealist themes. Last year, the brand hired actor Natasha Lyonne to write and direct a Vaudevillian-inspired13-minute film. As its campaigns get longer and increasingly cross into the territory of cinema, Kenzo continues to go beyond traditional product placement.