New York – Following the opening of its first bricks-and-mortar store earlier this year, online mattress retailer Casper is venturing into new physical realms with the launch of a pay-per-use sleep space.
Located in the heart of Manhattan, The Dreamery is designed to offer downtime on demand. Customers can hire a sleep pod for up to 45 minutes, where they can take a short nap or a quiet break. Each pod is furnished with a Casper mattress, sheets, pillows and blankets. Additional amenities such as Sleep Jones pyjamas, Sunday Riley face wash and audio tracks from Headspace are also available to encourage better rest.
‘The Dreamery is about making sleep and rest a part of our regular wellness routines – similar to how many people prioritise a workout class,’ says Neil Parikh, co-founder and COO at Casper. Hinting at future spaces that Casper may explore, he added: ‘The concept enables us to pilot new ways of bringing better sleep to more people and to more places – whether that’s here, the workplace, airports or beyond.’