Denmark – Danish design studio Kontrapunkt and Nippon Design Center have created a new typeface for digital signage that responds to ambient sound. Commissioned by acoustic components company Goertek, the font will be incorporated into the signs that direct visitors around the brand’s R&D hub in Qingdao, China.
Using Opentype technologies, Sonic Typeface is capable of morphing its appearance, appearing to vibrate at different frequencies and with different wave types to mimic the different sounds of ‘the bustling Goertek Street with cinemas and cafes to the discreet VIP entrance’.
The font has been designed to convey a ‘creative, bubbly personality’ that echoes the brand’s young workforce while maintaining a certain gravitas that will help establish Goertek as a reputable technology company in the minds of more traditional clients. For more on the most groundbreaking placemaking innovations, see our Smart Cities section in Far Futures.