US – MTV has commissioned design agency Builders Club to help create a new visual language that focuses on emotion. The project, entitled Moodswing, explores feelings of love, sadness and happiness through Visual ASMR to create a playfully evocative campaign. While the content has not been formalised into a single campaign, MTV will use the ideas throughout its regional teams to repurpose as they see fit.
The BBC similarly explored the idea of mood-driven media, looking at the emotional connection that many viewers have with television, through its Make Me microsite. In line with The E-motional Economy, consumers are increasingly obsessed by how they feel and are looking for brands that can deftly tap into their specific emotions.