New York – In a similar vein to Michelle Feeney’s Floral Street range, A N Other has launched a collection of luxury fragrances that cost between £37 ($50, €42) and £60 ($80, €68). The brand chose to forego expensive marketing campaigns and celebrity endorsements to focus on delivering a high-quality product containing sustainable ingredients. The bottles feature minimal branding and each scent focuses on a specific fragrance note, including ‘floral’, ‘woody’ and ‘oriental’.
‘We looked at the cost structure and came up with a simple idea,’ co-founder Gilad Amozeg told Women’s Wear Daily. ‘[We decided to] take the bulk of the money and put it inside the bottle so that the customer gets better products, meaning we can use more expensive and exotic raw ingredients, and eco-friendly materials.’