An integral part of any of The Future Laboratory’s forums are the creative activations that accompany the trends. At this year’s Food and Drink Futures Forum the team presented Ratio, a dining experience that emphasised the various factors affecting the sustainability of different food and drink options.
Drawing on the thinking featured in our report on Educated Eating, guests were presented on arrival with a menu containing a selection of drink and dessert options individually marked with an environmental score, which had been derived from four metrics. People were invited to choose four options that fell within their designated 100 socio-environmental impact points.
As consumers become increasingly aware of the environmental effects of their actions, they will increasingly expect brands to help them make more informed choices.
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