Brooklyn – Manifest 1.0, a collaboration between Jordan Caldwell, musician Sunni Colón and multimedia collective The Family, is an immersive art and music experience designed to encourage people to engage with their surroundings and free themselves from the distracting effect of technology.
In line with The E-motional Economy, participants surrender their phones on arrival and are asked to tell a story of solitude, which is analysed for emotional tone by artificial intelligence (AI) system IBM Watson. Each visitor receives a card with a unique colour and is assigned a sound related to their experience.
Manifest 1.0 reflects consumers’ desire to disconnect from an always-on digital world of constant marketing messages and re-engage with the physical world through immersive experiences. For more, see our macrotrend The Focus Filter.