Anxiety project

14 : 10 : 2016 Mental Health : Magazine : The E-motional Economy

US – Anxy is a print magazine that aims to tackle the stigmas around mental illness.

  • Anxy is raising funds on Kickstarter, and has achieved more than 75% of its £41,000 ($50,000, €45,500) goal
  • Founder Indhira Rojas wants to create a lifestyle magazine about mental health that people are not ashamed or embarassed to be seen reading
Anxy Magazine, US Anxy Magazine, US
Anxy Magazine, US Anxy Magazine, US
Anxy Magazine, US Anxy Magazine, US
Anxy Magazine, US Anxy Magazine, US

According to Rojas and her team, the internet has become a place where people are more willing to talk about mental health issues, but the problem of the impermanence of online conversations remains.

‘With a lot of what is happening in online content, sometimes you read something and it disappears into this void,’ Rojas told Nieman Lab. ‘So you don’t have the chance to revisit it as we do when it is a physical object that you can see and touch and accidentally revisit.’

Anxy will be a bi-annual magazine that will stand apart from other content that focuses on mental health by not necessarily focusing on finding solutions or self-help advice. Rather, it will use storytelling and design to open up the conversation around mental health. Its thoughtful design encourages readers to have the magazine on display rather than hidden away.

The Big Picture

Western culture is becoming more open to talking about taboos issues such as mental health. For more on how publications are battling stigmas around disorders such as depression, especially among men, read our Male Positivity microtrend.

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