Organised by luxury travel company Black Tomato, Get Lost takes customers to an unknown, uncharted destination in order to evoke the feeling of being genuinely lost.
The programme offers a range of environments – polar, jungle, desert, mountain and coastal – and users are fitted out with the relevant kit and equipment they’ll need to complete their experience. For safety reasons, customers will also be tracked closely by Black Tomato’s expedition operations team from a distance.
Although specific prices are not available, the brand says they vary depending on how lost the customer wants to be. Each trip also includes a guide who specialises in a particular terrain.
For more on how luxury consumers are looking for truly unique travel experiences, see our Surprise Destinations microtrend.