Global – SWEAR has launched two services that enable customers to create bespoke luxury footwear. Customise 48 Hrs offers basic personalisation such as choice of material within 48 hours, while Customise 360 lets customers take complete control of the design process using 3D modelling technology.
With a choice of exotic materials such as crocodile skin, python skin and ostrich leather, SWEAR has priced the services between £175 ($234, €198) for the most basic iteration to £6,750 ($9,017, €7,640). Customers can create their designs either on the brand’s website or on tablets at SWEAR’s luxury retail partners, which include Browns in London and Barneys New York.
Personalisation has long been a selling point in the luxury sector, but now brands such as Frilly and SWEAR are demonstrating how technology can be used to streamline the process.