US – Beauty brand Glossier has created a campaign around its new Body Hero collection that celebrates women of all shapes and sizes. All five of the women featured in the billboard campaign have been photographed nude to show off both their physique and their glowing skin. The women also come from a variety of backgrounds, from pregnant basketball player and Olympic Gold medallist Swin Cash Canal to plus-size model Paloma Elsesser.
Glossier, which previously focused on skincare for the face, has designed the Body Hero range, which includes a daily oil wash and a perfecting cream to be used on the rest of the body.
For more on how brands are embracing nudity as a form of female empowerment, moving beyond overtly sexualised images designed for the male gaze, see our Bare-It-All Branding microtrend.