Automated Commerce is turning grocery retail into a novel experience – but there are greater opportunities for brands, reports The Future Laboratory senior writer Kathryn Bishop.
Convenience is king, as the saying goes. And by 2025, it will have re-invented grocery retail, transforming it into a frictionless, fuss-free exercise in which cash is dead and app-based payment reigns.
According to a study by Comarch and Kantar TNS, 86% of European shoppers expect digital and mobile payments to replace cash registers entirely by 2030, while the US Food Marketing Institute predicts that just-walk-out technology – as popularised by Amazon Go – will be the norm by 2025.
Consumers’ shorter attention spans and desire for immediacy, as identified by our macrotrend The Focus Filter, is driving the rising number of staffless, automated convenience stores. And while the novelty factor of these spaces is valid, in cultures where service jobs are shunned, Automated Commerce will give grocers a sustainable, efficient platform.
For more on how retailers should embrace Automated Commerce, read our latest microtrend here.
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