Minutiae is the antithesis of the modern social media experience

02 : 06 : 2017 Technology : Digital : Media

Los Angeles – The app encourages users to document the more mundane aspects of their everyday lives.

Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles
Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles
Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles

Minutiae, a collaboration between photographer Martin Adolfsson and artist and neuroscientist Daniel J Wilson, is a 1,440-day participatory art project designed to celebrate the ‘the uncurated ordinary moments of life’. The app sends one alert each day to participants that prompts them to capture whatever happens to be in front of them.

Users are randomly assigned a partner and are able to scroll through their timeline of images for 60 seconds. After this time, the app shuts down and users cannot re-enter it until the next alert. At the end of the cycle, users can order a unique book of their photos.

According to Adolfsson and Wilson, the app aims to foster a unique connection between participants. ‘We see this as a means of freedom through constraint – there is no pressure to curate an interesting, dynamic version of yourself because the link between your photo and your person has been erased,’ says Wilson.

The Big Picture

  • As LS:N Global explored in our macrotrend The Focus Filter, brands are taking new approaches to keep consumers engaged in today’s attention economy
  • In a world of constant digital distraction, Minutiae taps into the mindfulness phenomenon to encourage people to focus on the small, seemingly insignificant moments of everyday life
Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN