What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Minutiae is the antithesis of the modern social media experience
Los Angeles – The app encourages users to document the more mundane aspects of their everyday lives.
Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles
Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles
Minutiae app by Martin Adolfsson and Daniel J Wilson, Los Angeles
Minutiae, a collaboration between photographer Martin Adolfsson and artist and neuroscientist Daniel J Wilson, is a 1,440-day participatory art project designed to celebrate the ‘the uncurated ordinary moments of life’. The app sends one alert each day to participants that prompts them to capture whatever happens to be in front of them.
Users are randomly assigned a partner and are able to scroll through their timeline of images for 60 seconds. After this time, the app shuts down and users cannot re-enter it until the next alert. At the end of the cycle, users can order a unique book of their photos.
According to Adolfsson and Wilson, the app aims to foster a unique connection between participants. ‘We see this as a means of freedom through constraint – there is no pressure to curate an interesting, dynamic version of yourself because the link between your photo and your person has been erased,’ says Wilson.
The Big Picture
- As LS:N Global explored in our macrotrend The Focus Filter, brands are taking new approaches to keep consumers engaged in today’s attention economy
- In a world of constant digital distraction, Minutiae taps into the mindfulness phenomenon to encourage people to focus on the small, seemingly insignificant moments of everyday life
Most Recent
1
Data Commerce Market:
People are regaining control of their data through a new digital economy...
2
Togetherness Travel:
With modern families and friends dispersed across the world, people are...
3
SMS is changing the face of customer service:
Brands and retailers are using SMS to offer their expertise as a personal...
4
TikTok is the future of global marketing:
Influencer marketing expert Alessandro Bogliari examines how TikTok can be...
5
Healthy Snacking Market:
Urbanisation and an increasing preference for convenient, on-the-go food and...
6
Piercing Pioneers:
Brands are modernising the coming-of-age ritual of piercing for a new...
7
Interactive listening:
Technology devices are becoming central to the listening experience, with...
8
DTC Directories:
A crop of third-party platforms are offering new ways to filter through the...
9
At-home Epigenetics:
As research into the field of epigenetics advances, new at-home testing kits...
10
Baby Boomer Travel Market:
Highly independent and driven by a hunger for knowledge, the over-55s are...
11
Generation Z Stores:
A youth boom is set to shake up bricks-and-mortar shopping, so retailers...
12
Democratising skills through 5G:
Professor Mischa Dohler of King’s College London explains how AI-powered...
13
Neo-food photography:
Meet the four food photographers skewing ideas of perfection and health in...
14
Middle Man Beauty Market:
As the men’s beauty category gains wider acceptance, the category is...
15