Sekforde, London Sekforde, London
Sekforde, London Sekforde, London
Sekforde, London Sekforde, London

Sekforde’s botanical mixers enhance whisky and rum

02 : 06 : 2017 Drinks : Wellness : Packaging

London – The carbonated drinks feature fruit-based flavours alongside more unusual ingredients such as rosemary and sage.

Designed to be paired with rum, whisky or gin, the range comprises three carbonated mixers that each feature a different combination of botanical ingredients that help to enhance the flavour of the spirit they are added to. While gin typically features a mix of botanical ingredients, Sekforde’s range of mixers enable consumers to experience a new way of drinking rum and whisky.

‘We have always loved whisky and rum, but get got frustrated when they are paired with cola or ginger beer, which are very sugary and mask the taste of the spirit,’ says founder Talula White. ‘It was definitely limiting how often we enjoyed the spirits, so we wanted to create mixers that were designed to complement them, allowing the flavours to come through.’

Tapping into the wellness phenomenon, the botanical ingredients are blended with spring water, and the mixers contain just under 50% less sugar than regular mixers, do not feature artificial flavourings, preservatives, sweeteners or quinine – the bitter flavouring typically used in tonic water.

The Big Picture

  • Consumers are increasingly knowledgeable about premium spirits and looking for bespoke mixers with augmented flavour profiles. For more see our Tonic & Tonic microtrend
  • Brands are looking to move premium, niche spirits into the mainstream
Discover More Daily Signals
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN