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Cundall at One Carter Lane, London
Primary branding by DIA, New York
Today by Accept & Proceed, London
Today by Accept & Proceed, London
Preview: Work Zones
Global – Faced with distracting surroundings and a shortage of private spaces, employees are struggling to focus, and businesses are rethinking office design to better serve their workforce.
Despite the large number of open-plan offices, the productivity of such spaces has been doubted. ‘Shared work environments are associated with increases in distraction, negative relationships and distrust,’ says Rachel Morrison, senior lecturer at the Auckland University of Technology.
Today Studios by London design agency Accept & Proceed provides an open-plan environment with an understated interior and simple iconographic branding that aims to help workers to focus.
‘As a designer you don’t want to be in a place shouting ‘fun’,’ Matthew Jones, partner and creative director at Accept & Proceed, tells LS:N Global.
The Big Picture
For more on how brands are redesigning the workplace to improve productivity, read our Work Zones microtrend.
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