​Milan Salone 2017 Preview: Modular living

31 : 03 : 2017 Ikea : Let’s Make Room For Life Festival : Milan Salone 2017

Milan – Ikea will explore the changing functionality of the living room in its Let’s Make Room for Life festival.

  • Let’s Make Room for Life will celebrate the living room through design, music and live events
  • The modular Delaktig range by Tom Dixon explores adaptability and future-proofing
Open House at IKEA Festival Let's Make Room for Life, Milan Open House at IKEA Festival Let's Make Room for Life, Milan
Tom Dixon at IKEA Festival Let’s Make Room for Life, Milan Tom Dixon at IKEA Festival Let’s Make Room for Life, Milan
Home Smart by IKEA Festival Let’s Make Room for Life, Milan Home Smart by IKEA Festival Let’s Make Room for Life, Milan
IKEA Festival Let’s Make Room for Life, Milan IKEA Festival Let’s Make Room for Life, Milan

Although the rising cost of living and expanding urban populations means that living rooms are decreasing in size, their importance as the heart of everyday life at home remains constant. This is the concept behind Ikea’s Let’s Make Room for Life festival, which plays with the idea of creating a more multifunctional, technology-integrated design for the living room space that ‘meet[s] the functional and emotional needs of modern living’.

Located in a warehouse in the Lambrate district, the festival will explore ideas of sustainability, personalisation and sociability. The Swedish furniture manufacturer will show collaborations with Danish designers HAY, British designer Tom Dixon and the creative platform Design Indaba, among others.

Tom Dixon will introduce his Delaktig bed and sofa unit, a modular piece that is able to assume different identities throughout its lifetime through at-home modification.

The Big Picture

Exhibitions such as Let’s Make Room For Life and Domestic Appeal are exploring our evolving relationship with the home and encouraging design proposals that better fit with the technological, emotionally driven world in which we live. Check back next week for more coverage of Milan’s Salone Internazionale del Mobile 2017.

Discover More Daily Signals
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN