Virtual wellness
Infinity House by Infinite 360, London

Virtual wellness

London – Infinity House is using virtual reality (VR) to introduce the concept of wellness to a larger demographic.

Infinity House preview by Infinite 360, London

London – Infinity House is using virtual reality (VR) to introduce the concept of wellness to a larger demographic.

  • Founded by Rosemary Reed and Corrina McCann, co-founders of Infinite 360, a content production studio focused on making 360-degree videos
  • The app to access the service is free to download and will unlock both free and paid for content

Infinity House uses the immersive capabilities of virtual reality to give users who may not typically be able to afford them access to alternative health and wellness services. The platform will include short-form content from individuals such as yoga instructor Tara Stiles and Ellen DeGeneres, an advocate of veganism.

Users can navigate between pre-filmed content that covers topics such as nutrition tutorials, guided meditation and breathing techniques during exercise. They can also find advice on how to recover from a panic attack and motivational tips to spur the individual on before a presentation.

As well as this pre-recorded content there will also be the option to watch live talks as they are streamed around the world, allowing users to fully immerse themselves in the atmosphere of the event.

The Big Picture

As we tracked in The Optimised Self, health and wellness are growing consumer trends, but many people are restricted in their quest for self-improvement by their financial situation. As virtual reality becomes more mainstream, brands will be able to offer true-to-life immersive wellness experiences from the comfort of home.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN