CES 2017: 100 or bust
The Mio Slice, Las Vegas

CES 2017: 100 or bust

Las Vegas – The Mio Slice is a wearable fitness tracker that moves beyond the usual metrics of steps taken and calories burned.

The Mio Slice, Las Vegas

Las Vegas – The Mio Slice is a wearable fitness tracker that moves beyond the usual metrics of steps taken and calories burned.

  • Launched at CES by heart rate technology company Mio Global, Slice uses a proprietary algorithm known as Personal Activity Intelligence (PAI) to track health
  • PAI provides a weekly target score of 100 or more points, which has been scientifically proven to help cardiovascular health

The algorithm tracks all activities and how they affect your heart rate – anything from walking down the street to yoga or running a marathon, and then combines that with personal profile data such as age, gender, resting and maximum heart rate to create understandable PAI points.

The goal of 100 PAI points was developed based on the Hunt Study, which collected data on physical activity and health outcomes from more than 45,000 people over 25 years.

The PAI method is a more personalised approach to fitness tracking that goes beyond metrics such as counting steps. ‘There is no scientific evidence of what taking 10,000 steps does for your overall health,’ Sara Sublousky, a spokesperson from Mio Global, told LS:N Global, referring to the often-cited idea that 10,000 steps is the optimum amount of movement to maintain good health. ‘PAI is an easy to understand number. You are reaching for 100 and when you reach it, you are proven to have the exercise your body needs.’

The Big Picture

The Optimised Self will become an increasingly nuanced pursuit as people move beyond the usual metrics of wellness and search for a more personal approach. For more coverage on CES, see our Briefing, Behaviours and Shows sections.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN