Mr Porter recommends

24.10.2016 Mr Porter : Personal Appsistants : Influencers
The Style Council by Mr Porter, London

London – Retail destination Mr Porter has relaunched its Style Council to offer a digital-only curated concierge service.

  • The Style Council is made up of pioneers in their respective fields, such as editor-in-chief of Wallpaper* magazine Tony Chambers and the actor Hugh Jackman
  • The new app integrates Google Maps and is supported by Open Table and Uber

Mr Porter’s Style Council offers a variety of recommendations on everything from travel destinations to restaurants, bars and experiences from around the globe.

More than 100 tastemakers from all industry sectors have provided tailored endorsements, which each include a short description of the destination, Google Maps directions and a what to wear section linking to the main site in order to promote sales.

The Style Council, which was first launched five years ago but has now been finely tuned to focus on travel, is available both online and on the specially developed app, integrating Uber and Open Table in order to enable users to plan their experience completely in-house.

‘We’re thrilled to be relaunching Mr Porter’s Style Council, making it all the more accessible and functional for the modern man or woman on the go,’ Mr Porter brand and content director Jeremy Langmead said in a statement. ‘It’s a one-stop, mobile city guide populated by the most stylish and brightest minds around the world.’

The Big Picture

Consumers are being left cold by automated assistance and are instead turning to influencers that they already trust for more personalised lifestyle recommendations. For more on the importance of human curation, see our Personal Appsistants microtrend.

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